Category Archives: Feldenkrais Exercises

Marketing Your Feldenkrais-Based Practice

Marketing Feldenkrais ImageYears ago, in approximately 2005, when I first began selling Feldenkrias stuff online, my idea was to break free from selling products as “Feldenkrais” and to go directly for what people were searching for online. For example, rather than selling ‘Feldenkrais TMJ Lessons” I would sell “Natural TMJ Relief” or “TMJ Exercises.” It was a great idea. But my skill set and understanding of online marketing were not strong enough. I made several attempts at selling “Drug-Free Back Pain Relief” and “Natural Back Pain Relief” but ultimately, the only thing that gained traction was Feldenkrais Back Pain Relief.

In the short term, selling within the “Feldenkrais” arena was a good move. It helped keep me afloat financially while I kept learning about programming, and internet marketing and sales. But you know what? For me, “Feldenkrais” is a rate-limiting term. It limits growth, awareness, and sales. Again – for me. It might be different for you.

So, with a strange mixture of having a heavy heart and also a sense of excitement, I am launching my next “mini product” with Feldenkrais as a tag line. I won’ tell you exactly what I will be launching, as I am not quite sure. But to give you an example: “Back Pain Relief, Using Feldenkrais Principles.”

I think perhaps it is better to gain traction in a larger market than to gain traction in a smaller market. Especially one with a very slow rate of growth.

Just some thoughts for now. As usual, I write and publish this stuff as an aid to my thinking and action. Your mileage may vary.

Update September 27th, 2020: My initial idea that it is”better to gain traction in a larger market than to gain traction in a smaller market,” was incorrect. It is easier, cheaper, and more efficient to gain traction in the smallest market in which you can make a difference and impact. You start small, become an important player, and then grow from the base of stability that you have created. You want people to be actively searching for a solution that you have. And when you are in a smaller market, they can more easily find you and learn about you. And because you are actively trying to help them and learn about them, you are more likely to have THE solution that they need and want.


Come visit me at my new home

Feldenkrais MP3 Store: A New Look And A Major Discount

Feldenkrais mp3's compatible with all playersI’ve recently started updating my html and programming skills by working with a “local” expat programmer here in Mexico. It’s been a great deal of fun having immediate access to someone who likes to teach and knows a great deal more than I do about programming. If I stay in Mexico long enough, I may start inviting some Feldenkrais practitioners down here for a similar type of immersion.

In the meantime, I’d like to introduce you the new look of my mp3 store and website that came about through my collaboration: Feldenkrais mp3 store. If you find anything that you would like to purchase, use the discount code “2012” when you checkout for 30% off of whatever you order. I rarely discount my prices, so take advantage of this deal before it expires. I won’t do another for a year or more: Feldenkrais Downloads.

By the way – Let me know what you think of the new design?

– Ryan

Edward Yu: Feldenkrais, Physical Fitness and Learning (gasp)

I’m remiss in not posting these excellent videos several month ago when I first discovered them. My apologies. Some great stuff from Feldenkrais Practitioner, runner and triathlete Edward Yu. Below he is speaking to a variety of topics related to learning, physical fitness and yes, the pure joy in movement and exercise.

Notice how Edward is not only engaging, but he also manages to speak about “Feldenkrais” without the jargon and geek-speak that so many of us slip into when doing so.

Edward Yu Video: Radically Transformative Fitness

More videos by Edward Yu:

What’s Missing In Conventional Fitness?

Habits, Learning and Physical Fitness

Edward has a new book out: The Art of Slowing Down
and will soon be speaking at an online conference on the topic of Feldenkrais and fitness, due to be online in March of this year. Sign-up below for priority notification of this first-ever online conference on Feldenkrais and Fitness!

Happy NEW YEAR and…

New Year’s is a great time to do a psychological “scan” and take note of where we are, what we’ve done and where we are going. Someone once said, “If you know what you are doing, you can do what you want.”

But what are we scanning for? Many possibilities, but let’s start with productivity and growth of our businesses and practices. Have you ever read that short quote about business attributed to Steve Job of Apple? It’s very short:

“Real Artists Ship.”

It has a very succinct and clear meaning for those in the software industry. Producing stuff that is amazing, elegant and cutting edge is important. Yes, yes, yes.

But it is infinitely more important to actually produce something that works and get it to users; to ship it. Get it out the door. Have a success or failure in the real world. It works much better than having one in your head.

Of course, you can do that and do it gently and effectively. Or as Moshe said tens of thousands of times in his life:

“Make it light, simple, and without force.”

That’s not just about movement.

Your Results for 2010

For a moment, take note of your successes, no matter how small:


“What’s one positive thought I have about my results in 2010?”


“What is one thing about that makes me happy about what I have done in 2010?”

Got that? It could be useful to make a mental note of that or write it down.

Now, think about what you want.

If you are working on a project right now or want to be…whether it’s a new mp3 product or your first, your next ATM workshop or your first, getting more students or starting a blog and doing more effective marketing, pick a question below and ask it to yourself everyday for the next few days:


“What small step can I take today that would move me closer to that goal?”


“If I were 100% certain that I was going to achieve that goal what would I be doing differently today?”


You can build on those answers. Take a moment and note them. Again, you may want to write them down and put them someplace where you will remember them. (Ask enough times and you will remember automatically).

See you next year!!

Moshe Feldenkrais at Rotterdam (1977)


I recently purchased an mp3 CD that contains over 13 hours of lectures and Awareness Through Movement by Moshe Feldenkrais. The material was taught in Rotterdam, Netherlands, 1976. True to the understated (one could say boring) marketing style of the International Feldenkrais Federation, the lessons are described thus:

Volume 1: Moshe Feldenkrais in Rotterdam 1976 (MP3 audio files). In this workshop Dr. Feldenkrais teaches seven classic lessons that range from simple to challenging.” (snooze).

Seven classic lessons my ass! The mp3’s are vintage Moshe. From the very first moment he dives right in as only he can do – speaking to experiential learning, health, awareness, the relationship between structure and function – the primacy of movement for functions of life. Hmmm!! If you are interested in Moshe’s work, grab this product and geek out. You will be glad that you did. After listening to the first two hours, I have been experiencing myself and the work much more deeply.

Luckily, I found about the CD’s and bought them based on the basis of recommendations of several people in the community, not from the IFF’s description above. Who recommended the sessions to me? I can’t tell you lest I be accused of something. Normally I don’t mind. But today, I am not in the mood. Let’s just say that it was Che Guevara. On a motorcycle trip around the world, he became aware of the suffering of Feldenkrais practitioners. He is one his way to Portland to start a revolution. He is armed.

Unfortunately, the sound quality on the CD is not that great, there is a bit of echo here and there and some “tinny” sounds. And for a guy like me with tinnitus, it can be damn annoying at times. I already have enough ringing in my ears from the meth-induced abuse to myself that I did in the 80’s. But even so, I can tell you that after the first two sessions I am completely hooked. Come to think of it I got hooked on meth just as easily.

By the way: According to the IFF the products on the website are only “for the exclusive use of persons who have graduated from, or are currently enrolled in, a professional Feldenkrais training program.” Yea, whatever. Just between you and I, the IFF has no way of verifying if you are or are not in a training or have graduated from one. So do yourself a favor – if you want them just order them.

And don’t worry – Moshe wants you to have these sessions. He told me. I swear. In fact, in a dream last night Moshe told me, “Ryan, thou art my beloved Son, with whom I am well pleased.” I was a bit scared when he told me that. Sensing my fear, he gently rolled my head. I breathed deeply. The master had touched me! And I will never forget what Moshe told me next. It was so weird. He said,

You will go to the Dagobah system. There you will learn from Yoda, the Jedi Master who instructed me.

My eyes opened wide. I wanted to speak, but he waved me off impatiently and said:

Oi! Don’t be idiotic!! Listen to the Rotterdam mp3’s first.

Moshe Feldenkrais at Rotterdam

Update: April, 2013. I do not think you can buy the Rotterdam sessions unless you are a Feldenkrais Practitioner. Give me some time and I will see if I can figure out a way for you to steal them or obtain them illegally.

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The “Moshe Feldenkrais Forty” #1: Scanning Yourself (Deeply)

Another Year, Another Creative Commons T-Shirt...
Image by cambodia4kidsorg via Flickr

Update: March 22nd, 2017: This site is rarely updated. Come join me on my private site where you can get access to kick-ass Feldenkrais sessions that you can do wherever you are:

Update: May 20th, 2013: The Feldenkrais session below is still available for free as are several on this website. However, my Feldenkrias Forty sessions were replaced by my “Feldenkrais Classics” series available on my newest blog on

More Feldenkrais sessions available here:

Some history. About 7 months ago, I released some Feldenkrais transcripts under a Creative Commons license: Open-source Feldenkrais-based lessons and Free Feldenkrais-Based Back Pain Relief Workshop. As much as I enjoyed creating those transcripts and putting them online, I personally gain more from recording them. Likewise, Mp3 audio sessions are also easier to share and learn from than a simple transcript.

So in that vein, welcome to the first of many free, open-source, Feldenkrais-based mp3 sessions or “Feldenkrais Exercises” as Google seems to label them.

Why Free? In the modern, interconnected world in which we live, ideas that get adopted thrive. Everything else seems to fade away and die. In the modern, interconnected world in which we live, the more ideas are understood and used, they more they thrive and evolve.

It’s that simple.

It’s time to get the work out into the world in a format that will allow them to take hold and help anyone who is willing to put in the time and attention to use them.

Historically, the Americanized trademarked-version of Moshe Feldenkrais’ work, commonly called “the Feldenkrais Method” evolved from a control mentality. The originators of the original trademark/legal scheme thought that if they built walls around the ideas – locked them up in copyrights and trademarks and guilds and such – that the ideas would thrive.

They were wrong.

The work evolved from Moshe Feldenkrais is rich, complex and multi-faceted. It cannot be contained in service marks. Moshe knew this and he required none of his original students in Israel to join a guild nor pay him fees or royalties. They never signed legal agreements. And he never sued anyone that went their own way. He may have gotten angry or have been disappointed. But he never, ever resorted to legal means to control others. How could he? Such means were anathema to a man such as Moshe.

He wanted to his students to be independent. His life was dedicated to helping his students be independent.

You can click to download a copy: Scanning Yourself (Deeply)

Creative Commons License

more info

Disclaimer: The Feldenkrais sessions presented on this website are for educational and entertainment purposes only and are not intended to be a substitute for professional help nor medical treatment. Nothing on this web site is intended to diagnose or treat any pathology or disease of any kind. Neither the author of the session, any interviewee nor the owner of the website, cannot be held responsible for any injuries or discomfort that occur. Stay in your own range of comfort and do not do anthing that is painful or uncomfortable.

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The First 5 Open Source Feldenkrais-Based Lessons

Open Source Transcripts: Moshe Feldenkrais For All.

As promised, in my previous post on Open-Source Feldenkrais Materials, here is a group of open-source Self-Awareness Through Movement lessons based on the work of Dr. Moshe Feldenkrais. Please read the disclaimer before using these materials:

The session names are:
1) Sitting, Bending the Head
2) Seeing Your Heels #1
3) Roll to Sit Using Your Elbows
4) Sitting Cross-Legged
5) Turning the Head

All transcripts are in word document (docx) and PDF format:

Creative Commons License

Eliminate Back Pain Workshop Audio + Transcripts

My “Eliminate Back Pain” series has recently been updated, with 4 new sessions to help eliminate back pain while sitting.

For practitioners who want to teach their own back pain workshops, I have also added an option that includes transcripts of the 11 Feldenkrais-based sessions. You could be up and running and teaching your own back pain workshops in just a couple of days.

Full details at my Feldenkrais mp3 (downloads) store. These products come with an unconditional money-back guarantee. And I will keep a back-up copy for you in case you have a hard drive crash or otherwise need them replaced.

cheers! – Ryan

“My Feldenkrais Lessons”

The next podcast will be up in about 48 hours. In the meantime take a look at this blog post, by a Feldenkrais Student. His blog is called “pictures from my cell phone:”

Once a week, on Wednesdays, after swimming forty lengths in the pool, I get on my motorcycle and go to the place where there are lessons given according to the Feldenkrais method. This weekly hour is very important to me because even swimming cannot correct the damage that bicycle riding does to my back.

Pictures from my Cell Phone

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