I recently gave my main Feldenkrais site an upgrade. I modified a free web page template to make the site slicker, quicker and easier to load. I also wanted to make it easier to create and sell digital Feldenkrais Products on the website.
What is a digital Feldenkrais Product?
A CD, DVD, VHS tape or even a cassette tape can be converted to a “digital” format, which can then be saved and used on your computer. If you have listened to my podcast, bought a song on iTunes, imported one of you compact disks onto your computer, or bought an eBook, then you have used a digital product.
In my case, I record Feldenkrais, Awareness Through Movement lessons directly into my computer. I then use iTunes to convert the audio into a compact form called “mp3.” I can then sell the mp3 online. Or in the case of my Feldenkrais Podcast I can give it away. Perhaps it sounds “geeky” and complicated, but I can teach anyone to do it. If you know how to use email and a web browser, you can learn how to create and sell products online. Technically, I do not even need to be in the room with you in order to teach you. You can do it through my downloadable training videos.
There are many, many benefits to selling digital products. For one thing, selling is automated. Once you have created and uploaded your products, the whole process works in the background. You do not have to address packages or go to the post office. You don’t have to deposit or cash checks because the money goes directly into your account. And best of all, you are not spending money to create and manufacture CDs and DVDs. Once you create a digital product you can sell 5, 500 or 5000 for about the same cost.
Take a look at my Breathing “Exercises” which are available for $7.00. They are based on several of the Alexander Yanai lessons on breathing such as paradoxical breathing, and “to weld by breathing.” I tested the download process with one of my most technophobic and technologically challenged friends. She had no problem buying and using the lessons.
I realize that from a Feldenkrais perspective, Awareness Through Movement lessons are not exercises. But when selling online, you need to consider the mind of the market. My online research led me to discover that a considerable number of people seach for “breathing exercises” on google. They do not search for “breathing lessons.” I need to give people the greatest opportunity to discover my products, so initially, I speak in their language.
No longer available:
By the way, if you are interested in learning about using the internet to sell online, come to the Internet Marketing “Bootcamp” that I will be teaching with Bill O’Hanlon in January. Or if you are not ready to sign up just yet, do our email course which will teach you how to market online and create passive and residual income through your products: Designing Your Life of Freedom